RICHER POORER

BRAND BOOK

AUGUST 2016

Richer Poorer asked Rent Control Creative to develop a fully encompassing brand book for the brand. With my previous experience launching the brand, the mission was to expand the original vision for the future. The guidelines include brand manifesto, tenets, voice, graphics and photography direction.

ART DIRECTION : JOE TORNATZKY, ANTHONY WYBORNY
COPYWRITING : NATALIE LINDEN, JOE TORNATZKY