OLUKAI SNEAKER

CAMPAIGN

In an effort to appeal to the younger, more fashionable OluKai consumer, our team created an integrated Ad Campaign that represents the welcoming, friendly, aloha spirit of Hawai’i. We brought together five close friends and let them show us a day off from their point of view. The result is a story about best friends having a good time on the island they call home.

CREATIVE DIRECTION : MATT LINDAUER
ART DIRECTION : JOE TORNATZKY, ANTHONY WYBORNY
DESIGN : JOE TORNATZKY, ANTHONY WYBORNY

PHOTOGRAPHY : MARK KUSHIMI
STYLING : LINDSEY HIGA