OLUKAI WEATHERPROOF

CAMPAIGN

FALL 2017

To help launch the first waterproof Men’s boot from OluKai, we created a fully integrated campaign for retail and direct to consumer. Kauai photographer Bryce Johnson shot outdoorsman Austin Kino below Wailua Falls in the foothills of Mt. Waialeale.

ART DIRECTION : JOE TORNATZKY, ANTHONY WYBORNY
COPYWRITING : ANTHONY WYBORNY
PHOTOGRAPHY  : BRYCE JOHNSON