RICHER POORER
BRAND BOOK
With my previous experience launching Richer Poorer, the mission for the brand book was to expand the original vision for the future. The guidelines include brand manifesto, tenets, voice, graphics and photography direction.
ART DIRECTION : JOE TORNATZKY, ANTHONY WYBORNY
COPYWRITING : NATALIE LINDEN, JOE TORNATZKY
OTHER WORK
IMPERIAL BARBER PRODUCTS LIFESTYLE PHOTOSHOOT
A haircut and a clean shave can do wonders for a man’s well being. We brought together a group…
ART DIRECTION, PHOTO, WORK
OLUKAI SNEAKER CAMPAIGN
In an effort to appeal to the younger, more fashionable OluKai consumer, our team created an integrated Ad Campaign…
ART DIRECTION, COPYWRITING, DESIGN, DIGITAL, WORK
OLUKAI PRODUCT PHOTOGRAPHY
Product photography is something I thoroughly enjoy. It combines brand values, product stories…
ART DIRECTION, PHOTO, WORK