OLUKAI SHAVE ICE

COLLECTION

To kick off the launch of the Women’s Shave Ice Collection, we partnered with Oahu based illustrator Nick Kuchar to create a rainbow of assets for the campaign. The campaign was digital heavy using that adaptability of the assets to market the different flavors of (colors) of sandals. Explore the landing page here.

ART DIRECTION : JOE TORNATZKY
DESIGN :  KAILAH OGAWA
MOTION : MODIO
PHOTOGRAPHY : BRYCE JOHNSON