ART OF THE HUSTLE

CAMPAIGN

There’s a new generation of entrepreneurs in America, but they’re still defined by hustle and hard work. Hardy, the capsule brand of Shoes.com, was built with those people in mind. To help Hardy tell their story, we connected with two emerging Southern California business owners: Ben Briggs, a veteran and artisanal coffee shop owner, and Laura Austin, a professional lifestyle photographer. We shared the new American story through short video portraits, photography, social media imagery, and digital marketing assets.